Basic Principles of Blogging in Nigeria: What You Must Know

You want to start blogging and you want to learn the basic principles of blogging in Nigeria. Perhaps you just started blogging recently and you want to discover the principles that will help you achieve tremendous success as a blogger in Nigeria. You just discovered the right guide and it’s going to be the best you’ve ever read. Here in this article you will discover the top ten (10) basic principles of blogging in Nigeria that all successful bloggers practice.

Come with me…

Top 10 Basic Principles of Blogging in Nigeria

1.    Niche down

If you want to be a successful blogger, how you start your blogging journey matters a lot. A niche is a particular aspect you want to be blogging about. Do you want to blog about money, politics, news, fashion, lifestyle, relationship, health and wellness, cars, software, or romance? These are a few of the niches you can blog about. People even blog in “a niche of a niche”.

You’re probably thinking, “Which niche is more profitable?”

Health, wealth, and relationship are the most profitable niches in blogging. People want to be healthy, make money, and also make their relationships work. Therefore, these three (3) niches generate massive traffic which means more potential money to you as a blogger.

However, it is good to stick with a niche that you can’t get tired of writing about. This is because blogging takes time to scale. Writing along the line of your passion will make you last long in it.

“Shey you get?”

2.    Keyword research

Another principle of blogging in Nigeria is keyword research. If you are new to the blogging world, you’re probably not familiar with the concept of keyword research.

Keyword research simply means topic research. As a blogger, the surest way to fail is to write about anything you feel like writing. Don’t do that. Successful bloggers research about topics people are searching for on Google before we write.

Write about topics people are searching for and watch them troop to your blog.

How do you do keyword research? It’s simple. You can use Google autocomplete tool, Answerthepublic, SEMRush, KWFinder, Keyword Sheeter, etc. When you type anything on Google, it “reads your mind” to automatically suggest what you probably have in mind. This is called Google autocomplete. Its limitation is that it doesn’t tell you which topic is easy to rank for on Google.

As a new blogger, you can’t write about just any topic you find. You might be competing against big websites that have written about it already. Rather write about topics with “low difficulty”. That is what the search tool below will give you access to and even more.

3.    Create quality contents

Creating quality blog posts is another fundamental principle of blogging in Nigeria. Have you landed on someone’s blog before for a piece of information and you left more confused than you came? That’s because the blog content is not quality enough.

As a blogger, write articles that address people’s problems that will make them come back for more. Write in a simple language that anyone will comprehend easily.

4.    Optimize your posts for search engines

Optimizing your posts for search engines like Google, Bing, etc. is another basic principle of blogging in Nigeria. This is called Search Engine Optimization (SEO). The “koko” of blogging is SEO. It is what makes your posts appear in the top results on Google.

Search engines have parameters for ranking blog posts on the first page. These parameters can be summarized as Search Engine Optimization. Learn more about SEO here.

5.    Search Intent

Search intent is what a searcher has in mind while searching for something online.

Take for example the screenshot below:

basic principles of blogging in Nigeria

What does the person who typed that query on Google want? He/she definitely wants to learn how to make money as a blogger. That is the intention behind that search query.

Therefore, as a blogger, always determine the search intent of a topic before writing about it. Some topics (keywords) have are more profitable than others. For instance, “where to buy a phone online in Nigeria” can be a better topic to write about than “what is a noun?” The first has a “buying search intent” while the second has “informational search intent”. You can easily write an article on the first topic and monetize it through Affiliate Marketing. When you join Konga, Jumia, etc. affiliate programs you get paid for each customer that buys through your link.

Also Read: How to Make Money through Affiliate Marketing in Nigeria

6.    Avoid Click bait

According to Wikipedia, “Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading”.

I guess you’ve come across some article headlines online that leads you to a totally unrelated content when you click on them. That’s clickbait. “Clickbaiters” use this unethical and misleading method to drive traffic to their websites majorly for their personal gain.

Therefore, one of the basic principles of blogging in Nigeria is to avoid clickbait. It will make your audience distrust your brand.

7.    Excellent user experience

Always seek to give your blog visitors an excellent user experience. You can do this by using a responsive eye catching theme for your blog. Also use good fonts for your blog. Fonts have a way of impacting how readable your blog is.

Moreover, avoid placing too many advertisements on your pages. Too many ads on a page can give your blog visitors a bad user experience. Rather, place ads in a minimal way on your blog pages.

8.    Optimize your site speed

Always optimize your blog pages for fast loading. Slow loading websites will drive people away. Therefore, ensure your blog loads fast.

A fast loading page will boost your SEO traffic. Ensure your pages load faster by compressing images before you upload them to your blog.

The hosting provider you choose for your blog can also determine its speed.

9.    Guest blogging on other “bigger” blogs

One of the basic principles of blogging in Nigeria is to write for already established blogs in your niche. This is called guest blogging, or guest posting. The idea is to write for them and leave a link to your blog in the post.

When you do this, you automatically get a backlink from them. If a bigger blog links to yours, it is a form of endorsement from their end which will ultimately help your ranking on Google.

10. Avoid using “bombastic” words

When you blog, write in simple language that anyone can read. Using too many big words, will make you lose your audience. Write in such a way that even a child will understand you.

Don’t write like this: I am maniacally bewildered, overgasted and flabberwhelmed at the paraplegic crincum crankum that characterized the Glo CAF awards culminating in an odoriferous saga cum gargantuan gaga….

Your grammar will shoo people away if you write like that.

What are the basic rules to create a blog?

Creating a blog is relatively easy. However, there are basic steps you must follow to create one.

Get Domain name

To create a blog you should first get a domain name. A domain name is the address of your blog. It is the name you want your blog to be called followed by .com, .org,, etc. Get a quality and affordable domain name HERE.

Buy a web hosting plan

A web hosting is the server where all the contents of your blog will be stored on the internet. A web hosting does exactly what a CPU does in a computer. It is the “memory” of your blog.

Be sure to check out THIS POST that takes you by the hand and shows you a step by step way to get the best and affordable web hosting in Nigeria.

Also Read: Where to Learn Blogging in Nigeria

Install WordPress

After you buy a domain name and a web hosting plan, you have a blog already. The next stage is to install WordPress on it. WordPress is a Content Management System (CMS) that helps you manage your website and perform tasks such as writing and publishing posts, installing plugins, customizing your website, etc.

There is a good chance WordPress will come with your web hosting plan. All you have to do is install it in just one click from your web hosting control panel. 

Customize the blog

The next step is to customize your blog. Install a good and responsive theme. I use and recommend Astra theme. It’s free to download and use. The best way to know a good theme is to check the number of users it has worldwide and the number of 5 – star ratings it has online.

Also pay attention to the kind of font you use. When you are just starting a blog, your duty is to publish as many quality contents as possible. You may not have to worry about creating a home page until later time.

Learn SEO

Before you start publishing posts, you should learn Search Engine Optimization (SEO). SEO is what makes your blog posts get to the top of Google search results. Therefore it is very important that you do not skip this step.

Start writing

The last step is to start dishing out quality well written posts on your blog. At first, it will be as if your blog is “dead”. Literally, you will have no one visiting your blog at this stage. But when you keep publishing contents consistently, following the rules of SEO, you will begin to gain ground on Google.

How do bloggers get paid in Nigeria?

There are several ways bloggers get paid in Nigeria. They get paid through Affiliate Marketing, Advertising revenue, Selling digital products guest posting from other blogs, and so on.

When bloggers partner with other companies to market their products those companies pay them directly.

Other mediums bloggers get paid in Nigeria are through PayPal, Payoneer, Wire Transfer, Pay Stack, etc.

Can you write about anything on a blog?

A lot of aspiring bloggers usually have this question. Can I write about anything on my blog?

The answer is simple. You shouldn’t write about just anything on your blog. This is why it is important you choose a niche when starting your blog. Having a niche is fundamental. It will make you last long in the business and also to have a clearly defined purpose.


How much can a blogger earn in a month?

If you are new to blogging, you will surely want to know how much you can earn in a month. However, note that blogging, like any other legitimate business, takes time, effort, and consistency to see good results.

There is no limit to how much a blogger can earn in a month. Some earn up to $1,000 monthly and some don’t. It all depends on your effort and strategy. But blogging surely pays. If it doesn’t, we won’t have full time bloggers.

What are the qualities of a good blogger?

Here are the top five (5) qualities of a good blogger:


One of the qualities of a good blogger is consistency. Show up frequently by publishing new contents regularly. Be sure to also engage with your audience in the comments box as much as you can.

Knowledge of SEO

Having a good knowledge of SEO is another quality of a good blogger. Search Engine Optimization (SEO) is what helps your blog contents to gain search traffic on search engines. Therefore, you are a good blogger if you have a good knowledge of SEO.


Doggedness is another quality of a good blogger. You have to be persistent and never give up to be a good and successful blogger. Those who quit too early in the blogging space don’t succeed.


Have passion for what you do. It will keep you going, especially when things go tough. This is why it is important to choose a niche when starting out as a blogger. Let passion be your motivating factor and not just money.

Be a (wo)man of value

Blogging is all about helping people solve their problems online. When you give out value to people through your blog, they will trust you. This will greatly help your online brand and reputation. Therefore, being a person of value is one of the qualities of a good blogger.

What are the disadvantages of a blog?

Needs money to run unlike a Youtube channel

Blogging requires money to run. Usually, you pay yearly to manage a self hosted blog. To host your blog with Bluehost will cost about $100 yearly. However, to host your blog on Truehost, a Nigerian web-hosting company, will only cost you less than N10,000 ($25) yearly.

Starting a Youtube channel on the other hand does not require money. You can start with just your phone and still profit from it.

Also Read: How to Make Money from Youtube Channel in Nigeria

Takes time to start earning money

Another disadvantage of blogging is that it takes time to earn you a decent amount of consistent income. For some people, it took months of consistent work while it took years of effort for others.


There are several basic principles of blogging in Nigeria you need to pay attention to if you want to be successful as a blogger. Ensure you pick a niche you’re interested in, learn keyword research and SEO among others.

Be sure to choose a good domain name and host your blog with a reliable hosting company in Nigeria for efficiency.

Share this post with as many people who need it and comment below, your thoughts about the basic principles of blogging in Nigeria right now.

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