[Finally Revealed] Untapped Business in Nigeria You Must Know

Untapped Business in Nigeria

You are looking for a lucrative and untapped business in Nigeria you can start and here you just found it. In this article you will discover five (5) untapped business opportunities in Nigeria. These businesses are highly profitable businesses that anyone can begin.

Ensure you read this post till the end and take action immediately…

Disclosure: This post contains affiliate links. If you click on any of them to make a purchase, I may get a commission but at no additional cost to you.

 Top 5 Untapped Businesses in Nigeria

  1. Mini Importation (E-Commerce)
  2. Copywriting
  3. Car Importation Business
  4. Affiliate Marketing
  5. Blogging

1. Mini Importation (E-Commerce)

Mini Importation - an untapped business in Nigeria

Mini importation business is also called E-Commerce business. It is an untapped business in Nigeria that involves buying products from countries like China or USA at very cheap prices and selling them here in Nigeria at high prices.

It is no longer a big deal to import goods from abroad. With your phone or laptop, you can order for those goods online and it will be delivered to your doorstep here in Nigeria. Mini importation is surely an untapped business in Nigeria.

Steps to Start Mini Importation Business in Nigeria

Decide on a niche

Source for the products

Buy from a trusted supplier

Pay for the products

Product Delivery

Start Selling

Steps to start mini importation business-an untapped business in Nigeria

Let me explain further…

Decide on a Niche

One cannot be a jack of all trade in mini importation business. You have to be specific on the type of products you want to be importing. Therefore, the particular type of product you focus on is your niche. It is generally advisable to import hot selling products. Hot selling products are products that are in high demand. They are products that people are always looking for and will pay any amount to get it. Watch this video to learn more about choosing hot selling products.

Source for the Products

Sourcing for products means determining where to import from. There are lots of websites one can import from online. Some of these websites are Alibaba, Aliexpress, 1688.com, and so on. However, sourcing for products is a crucial step in mini importation business. You have to determine where to buy quality goods at the lowest price possible.

Buy from a trusted supplier

After determining the best website to buy from, the next step is to buy the products from a trusted supplier. Before you buy you have to check for ratings and reviews about the product in order to ascertain quality.

Pay for the Products

It is also not difficult to pay for products online. You can pay using your ATM card, PayPal, Payoneer or any other acceptable means of payment.

Product Delivery

After payment, your goods will be shipped to you depending on the method of delivery you choose. However, the delivery method you choose will determine how long your goods will take to arrive.

Start Selling

The next step after your products have gotten to you is to start selling. There are many ways to sell products. You can sell offline and you can sell online or you can combine both. One of the best ways to sell mini importation products is to sell online.

Watch this video to learn more about mini importation business. Click HERE to see the video.

One of the most successful mini importers in Nigeria, who has also successfully trained thousands of people, created a video training about mini importation business. Click HERE to see the video also.

2. Copywriting

Copywriting-an untapped business in Nigeria

Copywriting is both a skill and a business. It is an untapped business in Nigeria that most people don’t know about. It is the art of writing to persuade people to take an action, most times to buy something. If you have ever read an advertisement that captivated you and motivated you to bring out your ATM card to buy something, that advert is surely the work of a copywriter.

Copywriters earn a living just by writing. In addition to that, the best part of copywriting is that you do not have to study it in a university. It is a skill that you can learn in the shortest time possible. You improve on it as you practice.

An average copywriter can charge you as little as N100,000 just to write for you. Some charge up to a million naira to write for you. Copywriting is as profitable as that. It is an untapped business in Nigeria that a lot of people do not know.

How to Become a Copywriter

There are few steps to take on how to become a copywriter who makes a lot of money.

  • Get a mentor
  • Take a copywriting course
  • Practice
  • Monetize your copywriting skill
How to become a copywriter

Get a Mentor

A mentor is a guide. Look for successful copywriters online or offline to learn from. You do not have to be where your mentor is to learn from them. There are many copywriters you can follow on YouTube like Dan Lok, Alex Cattoni, Emmanuel Akpe, etc.

Take a Copywriting Course

If you are new to copywriting, I recommend that you take a course on copywriting. Copywriting is not academic writing so you can learn it in a short period of time. You can begin by getting this Copywriting e-book. Here are some copywriting courses you can sign up for: Foreign Copywriting Initiative, and Fiverr copywriting course.


Practice makes perfection. The more you practice the art of copywriting, the better copywriter you will become.

Monetize Your Copywriting Skill

There are different sites to monetize your skill. Some are: Fiverr, Freelancer.com, Upwork, etc. They are platforms where people who need your skills will pay you to write for them.

3. Car Importation Business

Although there seems to be lots of car dealers in Nigeria, nevertheless car importation business is still an untapped business in Nigeria. What most people see as car importation is to buy cars from Cotonou, Benin Republic. This is a risky way to import cars.

car importation business-an untapped business in Nigeria

This importation method will require you to face the risk and danger of travelling several hours on a bad and risky road just to buy a car. Moreover, that is apart from the fact that you have to face the possibility of getting your car seized by customs officers.

The best way to start a car importation business is to import cars from a country like USA. With this method, you won’t have to travel to import anything. All you need to import is your mobile phone or laptop connected to the internet. You place an order and it gets delivered to you in Nigeria in a few weeks. You will not even have to face the problems of customs yourself. Moreover, this method is a cheap way to import cars. It is really an untapped business in Nigeria.

A successful car dealer in Nigeria, Mr. Shina Saseyi created a report on how to successfully import Tokunbo cars from USA to Nigeria saving up to 500k to 1.5m on each car.  Click HERE to access the report.

How to Successfully Import Cars from Abroad and Get it Delivered to You here in Nigeria

  • Find the car you want to buy
  • Research about the car
  • Investigate the car
  • Payment plus shipping cost
  • Car Delivery
How to import cars to Nigeria-untapped business idea

Find the car you want to buy

The first step in buying a car from abroad is to look for a car of your choice online. You can do this by going to iaai.com or coparts.com. They are some of the car auction websites you can place an order from.

Research about the Car

After finding the right car you want to buy, the next step is to research about it. Discover how to do that HERE.

Investigate the Car

To investigate about the car, you have to request for an 18 point inspection report of the car. An 18 point inspection is a thorough checking of cars to make sure there are no faults with the car.  If there are faults, it will be noted in the report. This is one of the reasons why it is better to import cars from a place like USA.

Payment plus Shipping Cost

After investigating the car you want to buy and you are satisfied with the report, you can proceed to make payment online. Payments can be made using your ATM card, PayPal, Payoneer, or any other acceptable mode of payment.

Moreover, you have to pay the shipping cost also.

Car Delivery

The next stage is to await your car delivery. Click Here to gain access to the full blueprint on how to import cars from USA and Canada.

4. Affiliate Marketing

Affiliate Marketing is also an untapped business in Nigeria and many people do not know this. It is a good business for people who are tired of their 9 to 5 job and are thinking of starting a business. It is one of the not too many businesses that can make you live the life of your dreams. However, Affiliate Marketing is not a lazy man’s business.

Affiliate Marketing-an untapped business in Nigeria

What is Affiliate Marketing?

Affiliate Marketing is a business model that involves promoting other people’s products and getting paid a certain percentage of every sale. It is a business model that is done all over the world. Interestingly, you can be in Nigeria and be an affiliate marketer for big companies elsewhere around the world.

How Affiliate Marketing Works

This is how it works…

Let’s assume that the price of a product you want to promote is N40,000 and the affiliate commission is 50%, if you successfully refer five (5) customers who buy the product, your commission will be N20,000 (50% of N40,000) x 5 customers = N100,000. That is a lot of money. This is simply how it works.

How affiliate marketing works

You may probably say, “I don’t like any business that has to do with referring people”.

I don’t either.  

Read on and I will show you the ways to promote affiliate products even without talking to anybody directly. In fact, the “no talking to anybody method” works best. Affiliate Marketing is indeed an untapped business in Nigeria that anyone, including you, can do.

Before I show you ways to promote affiliate products, let me show you how to begin Affiliate Marketing in the first place…

How to Start Affiliate Marketing Business

Here is a step by step process to become an outstanding Affiliate Marketer…

  • Do some research
  • Decide on a niche
  • Join an affiliate network or program
  • Decide on how you will promote the product
  • Start promoting

Let me explain these points further…

Do Some Research

Doing research is always the first step of every successful business out there. I strongly recommend that you study about Affiliate Marketing business before you dive into it. Learn everything that is learnable. Someone said, “If I have 6 hours to cut down a tree, I will use 4 hours to sharpen my axe”. There are lots of resources on Google and YouTube that will help you get started. Toyin Omotosho, a very successful internet marketer, created a video training where he explains affiliate marketing. Click here to see the video.

Decide on a Niche

A niche is a branch or an aspect of something. An affiliate marketing niche is an aspect of affiliate marketing you want to be promoting. Affiliate Marketing is a like a big tree with many branches. These branches are called niches.

Affiliate niches (branches) could be: education, automobile, finance, weight loss, beauty, furniture, software, romance, and many others. In fact, there is always an affiliate program for any kind of niche you decide to choose.

It is important that you focus on a particular niche when you are just starting out. But if you are just starting out as an affiliate marketer, choosing a niche may seem difficult but don’t worry. As time goes on, you will discover that your niche will come to you naturally.

Join an Affiliate Network or Program

An Affiliate Network is a company you partner with to promote their offers. A lot of sellers register with these companies in order to have access to affiliates like you and me who will promote their products. A typical affiliate network consists of four parties: The network itself, the seller(s), the affiliate(s), and the customer. However, there are other affiliate programs called “in-house affiliate program”.

An “in-house affiliate program” does not require you to join an affiliate network. This type of program only requires you to join through the seller’s website. There are many networks you can register with like Expertnaire, JVZoo, Warriorplus, Commission Junction, Grammarly, etc. However, some international affiliate networks require that you have a website before you can join them.

Affiliate Networks

If you truly want to be successful in Affiliate Marketing, You have to open a website from day one. Although it can be done without a website but that will greatly limit your profit.

The simple truth is that “if you want to build a business that will stand the test of time around Affiliate Marketing, get a website”. “However, if you want to make quick money that will disappear easily, you do not need a website”.

Click here to learn how to create a website easily by yourself, without the help of any programmer or any knowledge of coding.

You can as well start a website for less than N10,000. Click HERE to do that.

Decide on how you will promote the product

After joining an affiliate network or an in-house affiliate program, you have to decide what promotional methods to use to generate sales. In the course of this article I will share with you four (4) powerful and irresistible ways to promote affiliate products and generate massive sales.

Start Promoting

After deciding on what promotional method to use, the next step is to start promoting.

This is where it gets interesting…

Let me walk you through the four (4) powerful steps to promote affiliate products and generate massive sales…

How to Promote Affiliate Marketing Products and Make Lots of Profit

How to promote Affiliate marketing products

I have outlined below the four (4) irresistible ways to promote affiliate products and make lots of money from it.

  • Free advertising method
  • Paid advertising method
  • Promoting through YouTube
  • Promoting through Blogging

Let me explain them one by one… Keep reading.

Free Advertising Method

Free advertising is a form of advertisement one is not paying for. The free advertising method involves telling people one on one about the affiliate products you are trying to promote. One can do this by chatting up your friends online, asking them to buy your offer or posting images of the products on your Facebook wall.

However, free advertising method is not limited to that alone. You can go to Quora or Reddit and genuinely answer people’s questions based on your niche, then add your affiliate link for people to make a purchase.

With this method, you will search for questions that are related to the product you want to promote then give your answers. As long as your answer and your affiliate links are there, it can keep generating sales for you. Quora and Reddit are question and answer platforms where people come to ask questions from fellow forum members and get answers.

When you leverage on these free ways to promote affiliate products, then it means you are using “free advertising method”. A lot of Affiliate Marketers leverage on this method to generate sales.

Paid Advertising Method

This method involves running paid advertisements online in order to send traffic (people) to the offer you are promoting. This method can be more effective than free advertising method if you do it the right way. You can reach thousands and millions of people with it depending on your budget. It involves running Facebook ads, Instagram ads, Google ads, Bing ads, etc. and directing the traffic to the product you are trying to promote.

The paid method is always automated. This means that you will set up a buying and selling process that runs itself. To make this method work, you have to set up what is called “a sales funnel”.

A sales funnel is an automated buying and selling process that you set up for your potential buyers to go through to buy your offer. It is not really okay to just run an advert directly to what you are selling. You have to take your potential buyers through a page where you can get their email addresses in order to do a follow up on them. This is because not everyone buys immediately and that is why we are setting up the funnel.

What make up a sales funnel are: an advert, a pre-sell article, a landing page, a thank you page, and a sales page. This video explains it more.

Here is an image of a sales funnel

Sales funnel

The advert will contain captivating text called an ad copy and an image. The pre-sell article is an article specially and professionally written to make potential buyers have “a foretaste” of what they are buying. The landing page is where you tell them to sign up for your offer with their name and email address.

The thank you page is where they are congratulated for signing up. Finally, the sales page is where they buy your offer. You need an E-mail marketing software to do this. GetResponse is a good email software to start with. Click here to sign up for GetResponse. You can use it to set up your landing pages, thank you pages and also capture your customers’ email addresses.

Promoting through YouTube

Promoting Affiliate products using YouTube

Starting a YouTube channel and creating video contents that solve people’s problems is another great way to make money from affiliate marketing. Millions of people turn to YouTube to find video contents that solve their problems.

Affiliate Marketing is about problem solving. You help to solve people’s problems and they pull out their money to buy your offer. That’s how it works.

You do not need many subscribers to start using this method. All you have to do is create problem solving videos based on your affiliate niche and place your affiliate links right at the top of the description box for your viewers to click and make a purchase if they are interested.

Here is a video training that reveals how to start a YouTube channel and turn it into a money making machine.

Read also:  Internet Business Ideas in Nigeria: The Best Six (6)

Promoting Through Blogging

One of the best ways to promote affiliate offers that can generate monthly recurring revenue for you is blogging, and that is if you do it the right way. I said “if you do it the right way” because there is a wrong way to blog and there is a right way to blog.

I will show you the right way to do it in this post. Keep reading.

Blogging involves posting contents (articles) that solve people’s problems on your website (blog) and placing your affiliate links within those articles. This way, as long as your blog posts are online, your affiliate income will keep flowing in. Affiliate Marketing through blogging is truly an untapped business in Nigeria. However, it will require you to have a website of your own.

Creating a website is easier than ever now. All you need is to buy a domain name and a hosting plan and your blog will be online. This guide will teach you how to create a website/blog by yourself. Click here to see the guide.

5. Blogging

Blogging is another untapped business in Nigeria. There is no doubt if you start a blog and monetize it you won’t need any white collar job anymore. It is common to see people who say they are full time bloggers. This is because blogging is an untapped business in Nigeria that a lot of people do not know about. You can make a full living as a blogger.

Blogging-an untapped business in Nigeria

What is Blogging?

Blogging is all about solving people’s problems by writing blog posts on your website. It is as simple as that. A lot of people do have problems and they resort to the internet for solutions. If you have solutions to these problems, you can write about them on your website and get paid for it.

Click HERE to access a full course on blogging that will certainly help you kick start your blogging career from making nothing to making at least 250k a month.

How to Start a Blog That Makes Money for You

Blogging can either cost you money or make you money. I will share with you the step by step guide to setup a blog that will make you money and you will agree with me that it is a lucrative, yet untapped business in Nigeria.

Step 1: Setting up your blog

  • Choose a niche
  • Get a domain name
  • Buy a hosting plan
  • Install WordPress (Recommended)
  • Customize your blog
  • Download necessary plugins
  • Index your website (blog)

Step 2: After setting up the Blog

  • Do keyword research
  • Post quality contents (articles)
  • Monetize the blog

I will explain those steps further to you…

Step 1: Setting up your blog

Decide on a niche

Blogging is very wide. You can’t blog about everything. You have to be specific about what you want to be blogging about. Therefore a niche is a specific aspect you want to be blogging about. People blog about different niches like politics, finance, relationship, health and fitness, weight loss, automobile, software, pets, and so many others.

Choosing a niche

Some people even blog only about dogs and they still make money from it. It is that easy. However, you have to do a little research to know whether the niche you are choosing is profitable.

For instance, if you are blogging about “software”, we know that software niche is profitable because people are always in need of software and they will always pay to get it. Also, when deciding your niche, choose the one you cannot get tired of writing about. This will really help your blog in the future.

Get a domain name

A domain name is the name you want your website to be called. For example, www.adexreviews.online is the domain name of this website. You are the one who will decide what name you want your blog to be called. Once you buy a domain name, the website will be active online automatically.

If you are on a low budget, I recommend getting your domain name from Namecheap. They sell very affordable domain names.

Use the free tool below to check if the domain name you want to use is available. You can proceed to buy from there.

Find a domain starting at $0.88

powered by Namecheap

Tips for buying a domain name

  • Think of an incredible name to use. Don’t use a name that is difficult for people to pronounce or remember.
  • Use a name that is the same or similar to the reason why you are creating the blog.

Buy a hosting plan

Web hosting for a blog

A website host is an online server that houses your website (domain name). Once you buy a domain name, your website is active automatically. However, without a hosting plan it won’t work. A hosting plan is the house where your website and all its contents live. For instance, a desktop computer has a Central Processing Unit (CPU). Inside this CPU is where your files are stored. This is exactly how a website (blog) works too.

Your hosting plan is the CPU of your blog/website. It stores all the contents of your blog. Your website (domain name) needs a house (hosting) to come alive. That is why you need to buy a hosting plan. I also recommend that you buy a shared hosting plan from Namecheap if you are on a low budget. Click here to visit Namecheap.

When you buy the shared hosting plan, you get access to:

  • Host three (3) different domain names (websites) on it
  • 30 professional emails
  • Massive discount for the first year
  • WordPress integrated
  • 24/7 customer support

Install WordPress (Recommended)

I recommend using WordPress for your blogging platform. WordPress on your website is like Microsoft word on your laptop computer. We use WordPress to type, edit posts, and control the look of the blog. It is the most recommended blogging platform worldwide because of its ease of use.

It is also specially designed for blogging. Namecheap hosting plan comes with pre-installed WordPress. All you have to do is sign in to your hosting account after paying then click on WordPress to install it. Alternatively, you can download it and install it manually.

Customize your blog

customize your blog

To customize your blog, you have to install a theme. WordPress comes with some pre-installed themes you can choose from. Otherwise, you can download a theme online and install. A theme is what gives your blog a good look.

Download necessary plugins

One of the most important plugins is Yoast SEO plugin. It is a very important plugin that guides you in writing blog posts that Google will love to put on their first page.

Index your website (blog)

This is a very crucial aspect of setting up your blog. Indexing is what makes search engines like Google find anything you post on your website. You only need to index your blog once then anytime you post anything, Google will easily find it.

Watch this video guide on how to index your blog.

Step 2: After setting up the Blog

Do keyword research

After setting up your blog, the next crucial step is to do keyword research. Keyword research means topic research. You have to do a research about the topics people are searching for on the internet, based on the niche you chose. As a blogger, you do not just write what you want, rather you write about what people are searching for to solve their problems and that is where the real money is.

For instance, if you write an article about how to buy a phone online, you are solving the problems of people who don’t know how to buy a phone online. Therefore, if you are an affiliate for a phone company like Konga, you will leave your affiliate link somewhere in the post for your readers to click to buy. If they buy, you get paid your own affiliate commission.

Blogging is about solving problems and then getting rewarded for it.

When you are doing keyword research, always look for low competition keywords. It will help your blog to rank faster in search engines.

There are online tools that can help you with your keyword research. Some of them are KWFinder and SEMRush. SEMRush has a very large database of keywords. It pulls data from all over the world. You can sign up for KWFinder free trial here or sign up for SEMRush free trial here.

Also, you can begin your keyword research with the search tool below.

Post quality contents (articles)

After you have done your keyword research, the next step is to start writing blog posts based on the research you have done. When starting out, post as many quality contents as you can and ensure they are well optimized for search engines. If you have no time to write or you do not know how to go about it, you can hire a freelance writer to write your blog articles for you. Click here to hire a freelance blog post writer.

blog article writing

However, while writing blog posts ensure that you optimize them well for search engines. This is called Search Engine Optimization (SEO). Every blog post must be optimized properly for search engines. This book will teach you about how to optimize your posts to rank well on Google. Click here to get a copy of the book.

Here is an article about Search Engine Optimization (SEO). Here is another one.

Monetize the blog

You can monetize your blog in these ways:

  • Affiliate Marketing: This is one of the most profitable ways to make money from your blog. Whenever you post articles that have your affiliate links on your blog and people click to make a purchase, you get paid. 
  • Google Adsense: When you register for the Google Adsense program, Google will place advertisements on your website and pay you when people click on them. Ensure you do not deliberately click on those adverts yourself to make more money. Your website will get penalized by Google for it.
  • Selling your own digital products: If you have digital or physical products to sell, you can advertise them on your website for people to buy.
  • Selling advertising spaces: When you have a huge number of people visiting your blog monthly, you can apportion certain columns or pages to people who want to advertise their own businesses on your blog and you will charge them for it. This method pays a lot.

Click HERE to access a full course on blogging that will certainly help you kick start your blogging career.

Frequently Asked Questions

Frequently Asked Questions on business ideas in Nigeria

What is the most profitable business in Nigeria?

There are many profitable businesses in Nigeria. However, Blogging, Affiliate Marketing, Copywriting, Car Importation Business and Mini Importation business are highly profitable businesses you can try out.

What is the fastest growing business in Nigeria?

The fastest growing businesses are online businesses.

What business can I start with 50k in Nigeria?

You can start a mini importation business with 50k. Click HERE to learn how to start a mini importation business.

What kind of business can someone do in Nigeria?

There are many businesses you can do in Nigeria. You can start Affiliate Marketing, Dropshipping, Mini Importation business, Blogging and Copywriting.

What’s the best business to start in Nigeria?

The best businesses to start in Nigeria are online businesses: Affiliate Marketing, Dropshipping, Mini Importation business, Blogging, Copywriting, Freelancing, Cryptocurrency trading, etc.


Conclusion on untapped business in Nigeria

Nigeria is blessed with a lot of business opportunities that a lot of people do not even know about. Here are the top five (5) untapped business opportunities in Nigeria. I have done a thorough research for you and I have written comprehensively. Select any one that interests you among them and start a business today. Time waits for no one.

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